In the spring of 2005, the property developer Robelco gave wide media coverage to a project for 'revitalising' the Ravenstein Galleries in Brussels. With the intention of 'improving the image' of the department store Galleries, they invited several art galleries to temporarily occupy the many empty commercial spaces. On the first floor the art galleries were adorned with the virtues of the ‘'culturally elite', whereas the ground floor, with its doomed, undesirable local cafés and bars, were adorned with their 'socially disadvantaged' customers. The director Bernard Mulliez interviewed the different people involved in this project.