Face to Facebook, the third piece of the The Hacking Monopolism Trilogy, deals with questions about privacy in online contexts based on the most iconic of all platforms: Facebook. Following the principle of Facebook, the artists have built a dating website into which they have imported, from a million Facebook profiles, using a special software, 250,000 profiles. With a newly developed facial recognition algorithm, they have classified the profiles – as an ironic comment on the judgements made daily about people we don’t know – into different categories depending on their features and expressions. Being judged is the price everyone must pay to be

involved in social networks. The project gnaws at the trust that is brought to mthe platform by 500 million users, reminding them that there are – just as in the ‘real’ world – consequences to publishing intimate, personal information on social networks. For transmediale.11, Cirio and Ludovico plan an initial presentation of their database.

www.lovely-faces.com
www.face-to-facebook.net