"That IS NOT a Jim Beam!"
Who doesn't know the commercial? It serves as a starting point for an absurd story - unlike in the TV commercial, the story just doesn't end. The viewer sees how the story continues in the bar: Jim gets to know Fa (she was named for a brand of soap which her mother liked) and Fa wants to have sex. No problem there, but the next day life goes on. Jim is a gangster and wants to rob an armored car and naturally Fa is supposed to accompany him. But then everything turns out, even with regard to cinematograhic conventions. A game somewhat on different levels of reality and fiction, lies and truth.