Jonathan Marks is a near futurist, examining emerging distribution platforms and researching their impact on traditional broadcast storytelling in the next 5 years. He is passionate about the future of radio, but believes broadcasters have to find ways of integrating social media into their daily production and learn how to make programmes "with" audiences rather than just "for" them. Mobile and in-car entertainment is demanding that radio labels its content – or it won't be found.

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