transmediale in collaboration with the Marshall McLuhan Salon of the Embassy of Canada, Berlin, the Gingko Press and the McLuhan Program for Culture and Technology, University of Toronto have initiated a number of events across Europe to celebrate the centennial of Herbert Marshall McLuhan’s birth in 2011. The cultural network project McLuhan in Europe 2011 will explore, critique and celebrate the impact of this Canadian media and telecommunications visionary on European art and culture through a series of manifestations to occur in various locations, contexts and timeframes throughout 2011. While exploring the as yet untold histories of McLuhan in Europe, the events will also look at the development of contemporary media, tactile and mobile cultures, the politics of media culture in the context of the divided Europe and other themes that emerged out of McLuhan’s primary period of intellectual production. transmediale.11 launches the European centennial with the publication of a unique limited edition of McLuhan’s COUNTERBLAST manifesto from 1954, as well as number of special events during the festival and into 2011!