Media Maniacs
Media Maniacs
Artists and agencies in Berlin. This event spotlights new creative companies involved in the design of the New Media and the use of the New Media for design. The focus is on experimental crossovers using different media. Videos, graphic design, music, film, advertising, architecture and art all offer tremendous potential in this respect. The guests selected to participate provide an indication of the range of the young, avant-garde media designers in Berlin. The companies invited along all have to wrestle in their work with the economic and cultural viability of what they are doing. Their operations can be broken down into agency commissions and free Ideas for non-commercial events. The companies frequently regard themselves as artists and entertainers rolled into one and their multimedia designs for stage, party and club purposes are a visual experience as well as a stylishly designed celebration which satisfies varying requirements and yet is still something quite unique, (mediamorph; synergyclub) creative design for customers between design, film and business (aroma; 30oocommunication) contrasts with self-initiated performances (aroma; pReview; mediamorph). The visual application of music and language, be it as a VJ or in a theatre (pReview), and the connection between architecture and video projections form part of their creative products. They also participate in the development of media, as is illustrated by two suns and its multi-user, motion-tracking variations of multimedia forms of presentation. All the companies presented here combine advanced media know-how with experimental audio-visual ideas. The subsequent panel discussion will include Berlin politicians and address issues in connection with Berlin as a New Media location, e.g. how close are the links between the thriving club culture and the young art scene in Berlin and the establishment of new, creative media agencies? Will the combination of business and cultural activities stand the test as a future model for creative agencies? How well do the networks between clients, agencies, politicians and training institutions function?