"Video Theory I thematizes the closed cycle of the production ' of discourse and works and uses media theory as a resource of artistic production. The work is based on a text by Beate Er- macora which discusses the paradoxical situation of the limitless spread and communicability of the immaterial medium versus the difficulties of its establishment in the art market. ' The audiovisual realization of this concept is much less dry than one might imagine; after all, translating a theoretical text on the medium of video into animated sign language, for example, undoubtedly requires a certain sense of humor.