Jens Best (*1972, Frankfurt/Main) studied Political Science and Economics, worked in several fields of the IT/Web-Business,and founded two companies (online-entertainment, crossmedial story-telling, e-tourism). Since 2007 he consults several companies and organisations in the fields of social media and e-commerce. He has been a web-activist for several years, with a focus in publicness and civil non-commercial use of the public sphere in the web.