A Wonderful New World of Fords

A Wonderful New World of Fords

Production country: 
us
Year: 
1960
Duration: 
3 min
Edition: 
2010
Format: 
film/video

This is a Ford commercial linking new compact cars (e.g. ‘Ford Galaxy’) to futurism and the space frontier. The promise of the universe seems to electrify an entire generation. Robin Banks, for example, writes: ‘This was filmed at a time when we were going to the moon, a time we were scared to death of the “Red Menace”, and anything spaceaged and futuristic (as well as anything “atomic” or “jet”) was in. This ad perfectly captures the time at which it was filmed ... this was the beginning of a new decade.’ (Review at archive.org on this film from 20.6.2004) The car's design emphasizes its aerodynamics, which even today determine what is seen as 'futuristic' design.

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