With this framework we want to develop long-term arguments for the imaginary space that is created by the festival as a temporary multiform of ideas and practices. The framework was kicked off by the curators behind transmediale in early 2012 with a discussion of the notion of “The Imaginary Museum”. This discussion has been informing the development of the festival programme and instigated a critical re-engagement with André Malraux’s Imaginary Museum as one of the most influential paradigms for the technologically informed cultural production of the 20th century. At transmediale 2013 and beyond, this discussion of The Imaginary Museum will be interrogating the past, present and future processes of decontextualisation and re-contextualisation taking place in contemporary network culture.