Seppukoo.com is an artistic viral suicide service based on the most popular social networking website, Facebook.

'Virtual life' is an often-abused term used to describe the whole of one persons online activities. As media communications let our second/online/offline identities overflow into real life - and vice-versa - the distinctions between real and virtual are becoming more and more confused. What is virtual? What is real? Beyond these questions remains the fact that our privacy, our profiles, our identities and our relationships are exploited to be sold as a product. But are these lives really worth it?

Rather than fall into the hands of their enemies, ancient Japanese samurai preferred to die with honour, voluntarily plunging a sword into the abdomen and moving the sword left to right in a slicing motion. As the Seppuku restores the samurai's honor as a warrior, Seppukoo.com deals with the liberation of the digital body from any identity constriction in order to help people discover what happens after their virtual life and to rediscover the importance of being someone, instead of pretending to be someone.

Subverting viral marketing strategies in an ironic and surreal way, Seppukoo.com combines these with a playful approach, provoking a reflection in habitual facebook users.

You are more than your virtual identity. Pass away. Leave your ID behind.